It was 2017.
First spurned by a friend who proclaimed that she would never eat at hawker centers, 3 foodie friends began a passion project determined at changing the perception of our beloved local hawker food. Combining their skills of media photography and food design, Dabaogram was born.
Numerous dabaos and countless more food makeovers later, Dabaogram achieved their first 1,000-followers milestone after 24 weeks.
Since then, collaborations with commercial partners and government agencies have helped this fledgling label of love in their pursuit of elevating and preserving local hawker fare.
Dabaogram’s effervescent flair for capturing the gastronomy within the takeaway culinary soon grew into a platform much larger than itself. Dabaogram soon realized the potential of engaging a whole new generation of younger hawker-fare armchair critics and raise awareness of our local food heritage.
As the world continues its endless quest for the next big thing in the culinary circle, perhaps the next gem could be right beside your doorstep... just one dabao away.
Join us on a journey of rediscovery where we dabao and transform local hawker food into works of gastronomic art. Hawker food never looked this good!
We hope to raise awareness of Singapore rich hawker culture.
On a mission to support local hawker culture, 3 foodie friends with photography and creative food plating skills joined hands to freshen up the image of hawker food.
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Armed with years of experience letting his camera "eat" first, Kishan challenges professional photographer Darren (Dabaogram), to a food photography battle. Place your bets!
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Dabaogram does not want to see the hawker culture decrease with the times, and using creativity to redefine the common hawker food into exquisite food. Upload it to social media and create conversations among the young generation to support Singapore’s hawker culture!
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“Hawker fare, or hipster café food? I had the opportunity to style and photograph a plate of nasi lemak at this year’s Singapore Heritage Festival (SHF) at Bedok, thanks to Daren Yap, Joshua Tan and Brian Don. They came up with the idea to start @Dabaogram, an Instagram account which brings a new light to familiar local fare through food styling and photography. The hawker food aficionados also share their favourite dishes with everyone by geo-tagging their photos to the stalls where the food was bought from, so more people will be encouraged to visit.” Grace Fu (Minister for Culture, Community and Youth )
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Restyling hawker food one dabao at a time. Join Yahoo!TV Host, Amanda Tee, in a culinary interview with Dabaogram co-founder, Daren Yap, as they bring you on a journey of rediscovery. Think hawker food is boring? Think again! Witness the transformation of simple local favourites such as roast pork & char siew rice and satay bee-hoon into Michelin-worthy works of gastronomic art.
This video interview will also share with you five essential tips on sprucing up your next dabao.
A big shoutout to our friends at Mothership for not one, not two but three awesome features about our dreams and the story of Dabaogram. In this exclusive video shoot, take a sneak peek into the behind-the-scenes of the creative process. Watch how a perennial favourite - The Laksa - is elevated into a stunning piece of art or how the humble Nasi Lemak metamorphoses into a dish worthy of its history.
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Rice, Mixed Vegetable, Scrambled Egg, Pork Chop, Hot Dog, Hashbrown topped with Sliced Cucumber & Ikan Billis. Layer them together in perfect order and Viola!
Read MorePontian Wanton Mee, deconstructed and rebuilt in Dabaogram style. Presenting you with a different face of egg noodles, charsiew and poached vegetables.
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Whatsapp : +6582010988 | Email : dabaogram@ibmedia.cc
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